F.U. Advertising Case Study

Want to know more about my F.U. Advertising experiment? 

In just 60 days with less than $60, I reached over 60,000 highly targetted users. Now, that is Facebook Uncomplicated Advertising. And this is my case study… 

 

With all of the tech tools and the business advice out there, it can be difficult to filter the noise and find simple techniques to meet your goals. 

If you are tired of tossing your advertising dollars out the door and would like to learn more about the benefits of social media marketing and advertising, then I’d like to share a case study with you. 

Less than two months ago, I launched a Facebook page for my cowork business. Search for “Cowork Space” on Facebook and click like if you want to see this experiment grow.  

60K Reach with $60 in 60 Days.

The 60 day experiment has provided a lot of great results in brand awareness and lead generation as well as an easy and clean communication channel for me to inform my members and prospects or leads. With my free Facebook page, I’ve been able to create an online presence that has allowed my search results to grow and provide a one-stop shop to direct parties to visit from all of my printed communication materials. This online page is simple to add content like links, photos, videos and event details. I’ve also created an ad campaign in less than four hours that ran for four days and it generated traffic beyond my expectations. The experience has been great and the best part? I’m able to monitor the results and share the data with you today! 

In a nutshell, the benefits from my Facebook page for my business are:

- Ease and convenience

- No cost for an online web presence

- Low cost for high traffic advertising

- Hyper-focused targeting capabilities 

- Detailed tracking and analytics

Just a Facebook Page.

The main purpose of my Facebook page is to share information, photos, event invitations and deals/discounts. This costs me nothing but time and discpline. I aimed to add a post once every 2 - 5 days. My marketing goal for TMC Cowork Space is to educate others on the benefits of coworking and to attract new members to purchase passes. 

What is a Waste of Time and Money?

Has the Facebook page brought in any revenue to justify my investment? Two of the most recent local advertising efforts I can compare to the Facebook activites include:

- Billboard advertising ($2400 for one image/message in one location for one year, no tracking)

- Newspaper advertising (costs as low as $200 a day for a paper that can only provide the number of papers printed, it cannot measure if the 5000 papers were opened, or the time spent looking at the printed page, or if the reader reacted with an eyebrow raise or told his friends… in other words, costs are high, difficult to target, no tracking)

The only measurement I can use to analyze my billboard and newspaper advertising would be my checking account. Costs and time are very high. Results? ZERO. 

The Numbers Make Sense.

Here are some of the results I have received from launching my Facebook page less than two months ago:

- One Facebook page, photos and content updates weekly, free.

- 56 fans, free.

- Weekly posts on my business have received 3,590 views, or 7,178 eyeballs, free. 

- 86 people have checked-in using Facebook on their mobile devices. This doesn’t include the number of check-ins and exposure from other mobile tools. Cost? Just free passes that get new members to walk in the door. And free coffee mugs that further spread the Cowork Space name in the local community. Cost for this added exposure? Pretty free. 

- 4 Day Ad Campaign that reached over 50,000 people a day within a 20 mile radius of my business cost $52 and was created in less than two hours. See the graph below.

Want to Learn More About Facebook Uncomplicated Advertising?

Contact Andrea Cook to learn more about educational opportunities like coaching and training programs or see if full service media and advertising management is a good fit for you.