Authentic Brands Get Real at Today's #BrandsConf PART ONE

Could the message behind 140 characters really make a difference? There are men and women who are treading and trending on the new media channels, creating businesses, inventing new products, bringing vitality into dying communities, sharing awareness and spreading kindness to the masses through brands. Unique game changers gather together for a one day conference and share the testimonies of their journey of impact through the use of Twitter. Similar to the condensed micro blogging platform where the message is to be brief, parsed down to 140 characters, the #140Conf presentations are no exception. Each speaker is given a mere 10 minutes with out using Powerpoint slides. Also, each presenter is introduced to the stage and embraced with a happy hug given by founder and host, Jeff Pulver. Today's event will maintain the typical #140 flare, albeit, a far from typical type of conference. 

A full day of over 50 presenters sharing the humanity that drives the social application of some of today's leading brands. Host and founder of the event, Jeff Pulver is driven by his own curiosities of the human condition and its evolution in the new tech era. Seeking to elevate our understanding of this phenomena he opens the doors to men and women each from diverse walks of life to share heartfelt testimonies of numerous brands represented at today's #Brands Conference.  

The 2nd Annual #BrandsConf, called the Humanization of Brands will explore the heart and soul of the brands represented through social media.  As brands develop and engage in our social world, who is making the rules? 

Where are the boundaries that define the relationships between a company and the brand it represents? What becomes of an identity when the creator who has given birth, grown and connected with the fan base and been the voice of a brand leaves the company? Just how much can a corporate entity be personified, authentically engaged. How provocative can the brand be as it interacts and connects with its tribe? 

The hands and feet behind some of today's leading brands share stories of struggle and victory. The creators, the masters of noteworthy brands online will speak openly and share their experiences. Some stories: jolting, others inspiring. All stories broadcasted LIVE (and recorded for future viewing) by video: http://t.co/Yac44bxM from 09:00 AM - 5:30 PM EST

And many witll be sharing takeaways that can be seen by Twitter streams with #BrandsConf. 

More to follow on this exploration on today's brand voice as live updates are gathered and shared in the next post. Please share any questions you are interested in learning more about on this topic by adding a comment below.