Today's Publicity Problem Marketers Face and How to Overcome It

Rohit Bhargava (@rohitbhargava) author and exec at Ogilvy was the first presenter introduced during the #140conf #BrandsConf community’s Brands Conference “Humanization of Brands.”

Rohit understands the broken process behind brands and presented examples of brand stories: the good, the bad and the ugly. He has discovered that the creators and the managers behind the brand aren’t responsible for the full life cycle of a brand. In fact, the role of today’s marketer who is required to spin stories and ice the cakes that taste like crap, is in the midst of a serious PR problem. Rohit calls this dilemma a modern believability crisis. 

How can marketing and media professionals cut through the mess, solve the modern believability crisis and make a lasting impression that is believable? 

1. Tell a story.

2. Celebrate the truth.

3. Be honest and true.

This unexpected honesty can be the solution that clearly connects people with the heart and soul of a brand and cuts through the cakes that taste like crap.

Want to watch the video clip of this presentation? Here you go:http://www.ustream.tv/recorded/18407514

 — at New York City.

More on Rohit Bhargava, including the upcoming book titled Likeconomics, here you go: http://rohitbhargava.typepad.com

Contributed by Andrea Cook, #140Conf Live Event Correspondent. Andrea Cook has brands and buzz on the brain. Since 1999, her chicago-born consultancy, The Midas Center has provided award-winning marketing and media solutions to law firms, education facilities, non-profits, artists and hyper-local communities. She strives to support the noble game changers and life savers through social media marketing. She is a pioneer, coach, editor, cowork-owner and consultant for hire. Services vary, Live Event Correspondent services preferred.