F.U. Advertising Case Study

Want to know more about my F.U. Advertising experiment? 

In just 60 days with less than $60, I reached over 60,000 highly targetted users. Now, that is Facebook Uncomplicated Advertising. And this is my case study… 

 

With all of the tech tools and the business advice out there, it can be difficult to filter the noise and find simple techniques to meet your goals. 

If you are tired of tossing your advertising dollars out the door and would like to learn more about the benefits of social media marketing and advertising, then I’d like to share a case study with you. 

Less than two months ago, I launched a Facebook page for my cowork business. Search for “Cowork Space” on Facebook and click like if you want to see this experiment grow.  

60K Reach with $60 in 60 Days.

The 60 day experiment has provided a lot of great results in brand awareness and lead generation as well as an easy and clean communication channel for me to inform my members and prospects or leads. With my free Facebook page, I’ve been able to create an online presence that has allowed my search results to grow and provide a one-stop shop to direct parties to visit from all of my printed communication materials. This online page is simple to add content like links, photos, videos and event details. I’ve also created an ad campaign in less than four hours that ran for four days and it generated traffic beyond my expectations. The experience has been great and the best part? I’m able to monitor the results and share the data with you today! 

In a nutshell, the benefits from my Facebook page for my business are:

- Ease and convenience

- No cost for an online web presence

- Low cost for high traffic advertising

- Hyper-focused targeting capabilities 

- Detailed tracking and analytics

Just a Facebook Page.

The main purpose of my Facebook page is to share information, photos, event invitations and deals/discounts. This costs me nothing but time and discpline. I aimed to add a post once every 2 - 5 days. My marketing goal for TMC Cowork Space is to educate others on the benefits of coworking and to attract new members to purchase passes. 

What is a Waste of Time and Money?

Has the Facebook page brought in any revenue to justify my investment? Two of the most recent local advertising efforts I can compare to the Facebook activites include:

- Billboard advertising ($2400 for one image/message in one location for one year, no tracking)

- Newspaper advertising (costs as low as $200 a day for a paper that can only provide the number of papers printed, it cannot measure if the 5000 papers were opened, or the time spent looking at the printed page, or if the reader reacted with an eyebrow raise or told his friends… in other words, costs are high, difficult to target, no tracking)

The only measurement I can use to analyze my billboard and newspaper advertising would be my checking account. Costs and time are very high. Results? ZERO. 

The Numbers Make Sense.

Here are some of the results I have received from launching my Facebook page less than two months ago:

- One Facebook page, photos and content updates weekly, free.

- 56 fans, free.

- Weekly posts on my business have received 3,590 views, or 7,178 eyeballs, free. 

- 86 people have checked-in using Facebook on their mobile devices. This doesn’t include the number of check-ins and exposure from other mobile tools. Cost? Just free passes that get new members to walk in the door. And free coffee mugs that further spread the Cowork Space name in the local community. Cost for this added exposure? Pretty free. 

- 4 Day Ad Campaign that reached over 50,000 people a day within a 20 mile radius of my business cost $52 and was created in less than two hours. See the graph below.

Want to Learn More About Facebook Uncomplicated Advertising?

Contact Andrea Cook to learn more about educational opportunities like coaching and training programs or see if full service media and advertising management is a good fit for you. 

Cowork Collection: Strongbox West

We are pleased to share our next feature with you from our growing compilation of our Cowork Collection. In our efforts to learn more about the variety of locations, missions, visions, costs and management styles of the cowork spaces around the world, we are reaching out and inviting cowork fans to share with us more on their own space. 

   

If you want to find “some of the coolest startups in Atlanta,” you will find them at Strongbox West, a shared workspace located in Atlanta West Midland area at 1736 Defoor Place.

This cowork space, owned by Amy Hoover and Rick Myers has a thriving membership of about 70 professionals. Working independently together in a stellar office setting of exposed brick walls and modern furnishings, people on fire with an entrepreneuerial passion are drawn to join and end up thriving to succeed. Hear the Strongbox West mantra:

Part office, part inspiration, part hub, we’re your jumping off point. This isn’t another office. Strongbox West is your place. You can work privately, you can work with others, you can drink free coffee, you can meet, and meet again. You can move your business forward.

Check out the membership directory to see who the the movers and shakers are proving they are moving their own businesses forward Strongbox West Membership Directory >

It is an honor to peek into the world of Strongbox West. They have a lot to offer their community and the world at large. There is a lot that other cowork spaces could learn from them! 

Power to the Strongbox West friends! 

The Midas Center Cowork Space strives to learn more about the emergence of the cowork culture.

The more we connect with other coworking professionals, the more fascinated we become over the endless styles, stories, benefits and people coworking throughout the world. We would like to share the stories with you as we discover more about how this emerging activity is changing the workplace. 

We hope to showcase one tidbit of cowork spaces throughout the globe and will be sharing them with you in our Cowork Collection. If you would like to see more of the Cowork Collection on cowork spaces, click here >

If you would like to be part of the Cowork Collection, share your story >

Live Coverage Available for #SXSW

Want to be part of some of the leading industry trends that will be showcased at this year’s SXSW? 

Hire a Live Media Correspondent to be your feet on the floor and create a more thriving brand presence. Live coverage for this event is available as hourly fees to cover specific presenters as well as half day coverage that include a series of sessions or networking functions. Specific services vary by client preference are based on client goals.  

Examples of deliverables can include:

+ Live event updates via branded Twitter, Facebook, Instagram, Pintrest and any other media channel throughout the event.

+ Rich content like quotes, talent rollout, photos and more can be captured and repurposed for future marketing activities.

+ Broadcast live updates to promote your brand prior to the event, then event recaps as blog posts following your event.

+ Editorial content or factual information presented in a review or wrap up can be published on your own media site. 

Get it covered with expert Live Event Correspondent services by Andrea Cook.

Jellyweek 2012 Event Details

The Midas Center is pleased to participate as a global host for the Worldwide Jellyweek 2012. 

Throughout the world, there will be folks joining together in honor of Jellyweek and the spirit of community, collaboration and coworking. People are participating by meeting at one another’s homes, coffee shops or public space and working together. 

The Midas Center Cowork Space will have its doors wide open and will welcome YOU to come in any day next week and work in our collaborative cowork-workspace. Free daily passes will be available to use throughout the entire week!

Bring a laptop (or whatever you need to get your work done) and watch how your productivity will increase when you join a community in a cowork environment.

To fully celebrate this global movement of coworking, The Midas Center Cowork Space welcomes YOU to participate in any of the following events throughout the week:

Monday - JAN 16 - FREE DAILY PASSES FOR ALL 9 a.m. to 5 p.m. 2:00 - 3:00 p.m. EST #Cowork+Chat All are welcome to join the LIVE chat via Google Hangout and Twitter. First 10 people to join G+ Hangout will get a link for a free eBook titled: 65 Reasons to Cowork by Andrea Cook. This LIVE chat is open to the public and will be co-hosted with Joel Bennett from Veel Hoeden, a cowork space in Iowa

Monday - JAN 16 - FREE DAILY PASSES FOR ALL 9 a.m. to 5 p.m. 6:00 - 8:00 p.m. EST Tweet-Up We will be hosting our first Tweet-up and welcome you, and you and your friend and her friend and well, everyone to join in on the tweet up. Pizza and door prizes will be provided. BYOD (d=drink and duh).

Tuesday - JAN 17 - FREE DAILY PASSES FOR ALL 9 a.m. to 5 p.m. Laptops to Lap Dogs: Bring your Dog to Work Day Talk about a Bow-Wow-Wow-Yippie-Yo-Yippie-Yow Meet up! Meet Clio Cook, the pug-a-riffic pal and treat your dog to some good wholesome community while you cowork. Dog treats will be available. Potty-trained dogs - and people only please. Wednesday - JAN 18 - FREE DAILY PASSES FOR ALL 9 a.m. to 5 p.m. All Day - Jelly and Jam Drive Drop off jellies, jams, gelatin or any pantry item that is sweet and jelly-like. All donated items will be given to help support the Marshall County Neighborhood Center’s food pantry. Stop in and work for the day or just drop it off by the front office door. Please note: This specialty food drive will take place all week in fact.

Thursday - JAN 19 - FREE DAILY PASSES FOR ALL 9 a.m. to 5 p.m. LUNCHtime 12:00 - 2:00 p.m. EST Melting Pot of Chili Come on in, warm up and chill out and join us for lunch. You may bring a chili topping to share if you like but it is not required. We will provide the chili, spoon and bowl.

Friday 6 - 8 p.m. Family Potluck and Movie Night Bring the spouse and the kids if you’ve got em and some food and beverage to share. A kid-friendly flick will be on the big screen in the conference room loft and the adults can enjoy cocktails, conversation and competition fun over cards or board games. RSVP by email to acook [at] themidascenter [dotcom].

The Midas Center Joins Jellyweek 2012

The Midas Center is pleased to participate as a global host for the Worldwide Jellyweek 2012. 

Throughout the world, there will be folks joining together in honor of Jellyweek and the spirit of community, collaboration and coworking. People are participating by meeting at one another’s homes, coffee shops or public space and working together for the day. 

The Midas Center Cowork Space will have its doors wide open and will welcome YOU to come in any day next week and work in our collaborative cowork-workspace. 

Bring a laptop (or whatever you need to get your work done) and watch how your productivity will increase when you join a community of coworkers. 

To fully celebrate this global movement of coworking, The Midas Center Cowork Space welcomes YOU to participate in any of the following events:

Jellyweek Events at The Midas Center Cowork Space

January 16 - 20, Jellyweek 2012 

Monday - JAN 16 - FREE DAILY PASSES FOR ALL 9 a.m. to 5 p.m.

2:00 - 3:00 EST 

#Cowork+Chat

All are welcome to join the LIVE chat via Google Hangout and Twitter. First 10 people to join G+ Hangout will get a link for a free eBook titled: 65 Reasons to Cowork by Andrea Cook. This LIVE chat is open to the public and will be co-hosted with Joel Bennett from Veel Hoeden, a cowork space in Iowa. 

6:00 - 8:00 p.m. EST 

Tweet-Up

We will be hosting our first Tweet-up and welcome you, and you and your friend and her friend and well, everyone to join in on the tweet up. Pizza and door prizes will be provided. BYOD (d=drink and duh).  

Tuesday - JAN 17 - FREE DAILY PASSES FOR ALL 9 a.m. to 5 p.m.

Laptops to Lap Dogs: Bring your Dog to Work Day

Talk about a Bow-Wow-Wow-Yippie-Yo-Yippie-Yow Meet up! Meet Clio Cook, the pug-a-riffic pal and treat your dog to some good wholesome community while you cowork. Dog treats will be available. Potty-trained dogs - and people only please.  

Wednesday -  JAN 18 - FREE DAILY PASSES FOR ALL 9 a.m. to 5 p.m.

All Day - Jelly and Jam Drive 

Drop off jellies, jams, gelatin or any pantry item that is sweet and jelly-like. All donated items will be given to help support the Marshall County Neightborhood Center’s food pantry. Stop in and work for the day or just drop it off by the front office door.  

Please note: This specialty food drive will take place all week in fact. 

Thursday -  JAN 19 - FREE DAILY PASSES FOR ALL 9 a.m. to 5 p.m. 

LUNCHtime   12:00 - 2:00 p.m. EST 

Melting Pot of Chili

Come on in, warm up and chill out and join us for lunch. You may bring a chili topping to share if you like but it is not required. We will provide the chili, spoon and bowl.

Friday - JAN 20 - FREE DAILY PASSES FOR ALL 9 a.m. to 5 p.m. 

5:00 - 8:00 EST 

Family Potluck and Movie Night

Bring the kids and spouse and some food and beverage to share. A kid-friendly flick will be on the big screen in the conference room loft and the adults can enjoy cocktails, conversation and competition fun over cards or board games. RSVP by email to acook at themidascenter dot com.